| FACILITATOR:
DR. Budi Suharjo, MS
Director of Optima Solusi Consulting
More than 10 years of extensive experience in Marketing research Industry
Has handled both National & Multinational companies in various research
studies :
Customer Satisfaction and Loyalty Survey , Concept and Product Test
, Packaging Test ,
Consumer Tracking Study , UAI , Market Segmentation ,
Brand Equity , Consumer Banking , Etc
1st Day
Customer Satisfaction & Loyalty Model
Design Customer Satisfaction & Loyalty Study
Moment of Truth & Attribute Development
Methods of Customer Satisfaction & Loyalty Research
|
2nd
Day
SERVQUAL: Concept & Implementation
Mystery Shopping : Service Quality Measurement
Case Study
Analyze Customer Satisfaction & Loyalty Result |
TIME/VENUE:
Thursday 10th – Friday 11st June 2010, 09.00 - 17.00 WIB,
Upper Room 12th Fl. Anex Building Nikko Hotel,
Jl. MH Thamrin 59 Jakarta Pusat
INVESTMENT :
Normal rate Rp 3.500.000 per person;
Early Bird Rp. 3.200.000 per person (Up To May 27th 2010)
Package Rp 9.000.000 for 3 persons
Student Rp. 2.500.000 per person
|
REGISTRATION: