| FACILITATOR:
DR. Budi Suharjo, MS
Director of Optima Solusi Consulting
More than 10 years of extensive experience in Marketing
research Industry
Has handled both National & Multinational companies in various research
studies :
Customer Satisfaction and Loyalty Survey , Concept and Product Test
, Packaging Test ,
Consumer Tracking Study , UAI , Market Segmentation , Brand Equity ,
Consumer Banking , Etc
1st Day
Multivariate Analysis
Cluster Analysis –Hierarchical Method
Cluster Analysis – Non Hierarchical Method
Case Study
Multidimensional Scaling
Discriminant Analysis
Factor Analysis – Principal Component Method |
2nd Day
CHAID & CART Analysis
Case Study
Correspondence Analysis
Multidimensional Scaling
Biplot Analysis
Group Discussion & Presentation |
TIME/VENUE:
Thursday 20th – Friday 21st May 2010, 09.00 - 17.00 WIB,
Upper Room 12th Fl. Anex Building Nikko Hotel, Jl. MH Thamrin 59 Jakarta
Pusat
INVESTMENT :
Normal rate Rp 3.500.000 per person;
Early Bird Rp. 3.200.000 per person (Up To May 7th 2010)
Package Rp 9.000.000 for 3 persons
Student Rp. 2.500.000 per person
|
REGISTRATION: